Cindy Tong is an author based in San Francisco. Her debut children’s book is The Hong Brothers Mysteries. Whether it’s mystery books, psychological thriller films or true crime documentaries, the adventure and excitement of mysteries have enthralled Cindy since she was a kid. Learn more about her entrepreneurial experience below.
How did you start your business?
When searching for books for my two sons, I immediately noticed there was a lack of Asian representation in children’s books. I was surprised to learn that only 9% of all children’s books in the U.S. feature Asians as the main characters. My mission as an author and mom is to change this statistic. I want my sons to feel represented in the books they read. In a time when AAPIs have suffered an increase in physical and verbal attacks, it is so critical to share more Asian American stories and experiences.
My story books follow two Asian American protagonists – the Hong Brothers – and their quest to solve mysteries using their critical thinking and observation skills. Rather than feature Asian characters within the usual cultural context, I strive to normalize the everyday stories and experiences from Asian Americans that children of all ethnicities can empathize with.
Since 2021, I have authored and published two books: The Mystery of the Missing Dump Truck in September 2021, and Curious Case at the Carnival in August 2022. I am currently working on my third mystery book.
What does success mean to you?
When I began writing, I had two goals in mind: one, to create something I’m proud of and can hold in my hands, and two, to see my book on the shelves of a bookstore. On this end, I have achieved the goals I envisioned. But the intangible successes are what continue to drive me: the student who ran up to me after a presentation and told me my book is her new favorite; the parent who told me their son sleeps with my book every night; or the Asian boy who said he loves that the main characters look like him. As an author, there is nothing more rewarding than knowing your stories have made a positive impact on readers.
What advice would you give to other women of color thinking about starting a business?
Starting a business can be very scary, but don’t let fear prevent you from chasing your dream! Women often suffer from imposter syndrome (myself included). We will go through self-doubt and a roller coaster ride of emotions. That’s why it’s so important to know your story. What do you want to achieve? Why do customers need your product? Your mission is what will propel you forward. Also, have good support system – friends, family and fellow business owners – and ask for help when you need it. A good support system will help you bounce around ideas, sympathize with your struggles, and celebrate your successes. They say it takes a village to raise a child, and it’s no different when starting a business!
What’s another woman-owned business you think people should know about?
My sister Mary recently started her own baking business: The Sweet Tong! Mary has loved cooking and baking ever since I could remember, and would share her delicious treats with family and friends. Now, she’s decided to share her goodies with the rest of the world! Combining her love of baking Asian treats with her passion for art, The Sweet Tong makes adorable steamed buns filled with red bean paste, lotus paste, or lava egg. Check her out at thesweettong.com.
You can purchase Cindy’s books exclusively on her website: bycindytong.com
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