The Journey
Share the story of how your business started. How did the idea come about? What goals did you set to accomplish?
My journey with Kanda Chocolates began during a transformative trip to Ghana. As I explored the country, I fell in love with the incredibly rich, creamy taste of Ghanaian chocolate – so different from the bitter dark chocolate I was used to. But I was struck by a realization: despite Ghana being the world’s second-largest cocoa producer, less than 2% of their exports were finished chocolate products.
This disconnect sparked an idea and ignited a passion. I saw an opportunity not just to create delicious chocolate, but to make a real impact. My goal became clear: to elevate Ghana’s role in the chocolate industry while uplifting cocoa farming communities.
I set out to create a brand to showcase the superior quality of Ghana’s cocoa beans, ensure fair wages for farmers, and contribute to local job creation. But beyond that, I wanted Kanda Chocolates to be a force for social and environmental good – donating proceeds to charitable organizations and prioritizing sustainable practices.
It hasn’t always been easy, but staying true to these goals has given purpose to every challenge we’ve faced. What started as a love for chocolate has blossomed into a mission to change lives and shift perspectives, one delicious bite at a time.
Additional Insights and Advice
What advice would you give to other women of color who are thinking about starting a business?
To my fellow women of color entrepreneurs, I want to share one crucial piece of advice: lean into your relationships. They are the lifeblood that will sustain and grow your business.
In my journey with Kanda Chocolates, I’ve learned that success isn’t just about having a great product or idea – it’s about the connections you forge along the way. Seek out mentors who can guide you. Connect with other entrepreneurs who understand your unique challenges. Build genuine relationships with your customers, suppliers, and community partners.
Don’t be afraid to reach out and ask for help or advice. I’ve found that people are often more willing to support you than you might expect. And remember, networking isn’t just about what others can do for you – look for ways to add value to others’ lives and businesses too.
These relationships have been my lifeline through the ups and downs of entrepreneurship. They’ve opened doors, provided invaluable insights, and offered emotional support when I needed it most.
So as you embark on your business journey, make cultivating meaningful relationships a priority. Your network will be your greatest asset, propelling your business forward in ways you never imagined. Believe in your vision, trust in your abilities, and lean on the power of community. You’ve got this!