La Canada Ventures Inc.
Dr. Susan Lin
Founder and CEO
Dr. Susan Lin is an exceptional woman with a passion for medical aesthetics, stem cell regenerative medicine, and obstetrics and gynecology. Her collective interests prompted her to found both of her businesses MD Laser and Cosmetics and La Canada Ventures. She has also served many medical organizations throughout her career at universities like MIT and UCSF School of Medicine, and even authored two chapters in the widely recognized cosmetic technical book “Harry’s Cosmeticology 9th Edition.”
Dr. Lin is both President and Founder of La Canada Ventures, a California based manufacturer of premium personal care and wellness products, where she holds the patent for lash and hair regeneration technology. She also created the international success MD Laser and Cosmetics to provide customers with innovative hair, skin, and wellness products using the latest anti-aging technology.
Read below to gain insight into her experiences as one of the most prominent figures in the world of medical aesthetics and cosmetics:
Knowing what you know now, is there anything you would have done differently in building your business?
Trust one’s gut instinct more and do business only with good people
What problem is your business trying to solve?
For people who respect quality product for wellness and beauty and like to look and feel their best without expensive surgery or downtime.
To nurture health and happiness completely throughout the life of one’s aging process. We do this by offering physician formulated drug free products that contribute to beauty and wellness throughout different ages of life cycle.
By offering communication and consumer support, education to solve beauty and wellness issues.
Building on “power of result” by reflecting how consumers have ability to achieve their best to connect and share with all consumers.
What are three key characteristics or habits that have led to the success of your business?
A. Passion
B. Perseverance
C. Have fun
Oftentimes, a fear of failure can prevent us from taking risks to move forward. Can you recall a business challenge you were able to pivot into a growth opportunity and/or success?
I see failure as a learning experience and tend to focus on the success. One of my first business in a medical aesthetic practice required pivoting from clinical medicine. It was challenging at first because it required one to step out of a comfort zone and start from ground zero. By doing so it allowed me the opportunity to understand the needs of the consumer and development of more new businesses.
The pandemic has shifted the way many businesses operate. How has your business adapted to changes in consumer behaviors? Have you found any silver linings?
Maintain meaningful differentiation and lead with insight rather than capital. Adapt to shifting consumer online purchase behavior.
Where and how can people support your business?
- La Canada Ventures Inc.
Website: www.md-factor.com
Facebook: https://www.facebook.com/MDLASHF
Twitter: https://twitter.com/MDLFbySusanLin
Instagram: https://www.instagram.com/md_factor/
Pinterest: https://www.pinterest.com/md_factor/
LinkedIn: https://www.linkedin.com/in/susanflin/ - MD Laser & Cosmetics
Website: www.mdlaserandcosmeticscom
Facebook: https://www.facebook.com/MDLaserCosmetics/
Twitter: https://twitter.com/cosmetics_md
What advice would you give to other women of color who are thinking about starting a business?
Just do it and do not listen to the negative people who tell you otherwise. You only live once and live it so you have no regrets on your deathbed.
